Ministries
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Covenant Partners, Inc. (Covenant Partners) is a 501(c)(3) non-profit corporation with a mission to spread the Gospel of Jesus Christ through multimedia. Covenant Partners was incorporated as a non-profit in July of 2001, and received their final designation as a 501(c)(3) charitable organization on April 7, 2006. The founders of the organization, Allen and Tracy Brown, have a desire to bring the Gospel of Jesus Christ to the lost. To accomplish this vision, they will use radio (Beacon of Light Radio/blt-radio.com) television (Xtreme Teens/xtremeteens.TV), and music production, as well as other forms of multimedia. Additionally, this message of hope will strengthen those already in the Body of Christ. Although there are several ministries that fall under the covering of Covenant Partners, this strategic marketing plan will focus on two of the main ministries: blt-radio.com and xtremeteens.TV. Blt-radio.com is a web-based radio station that provides streaming audio that can be accessed around the world from computers with high-speed internet connections. Because it is on the world-wide web, it has the capability of reaching people on a global basis. Streaming 24 hours a day, 7 days a week, blt-radio.com has three listening genres (or three channels). A visitor to the site has the capability of listening to the Hip-Hop, Rock, or A La Carte channels. All content is carefully selected to make sure it has a true Christian focus. While the A La Carte channel provides music, it also includes Biblical teachings, the Good News Café, and Children's Programming. BLT Radio’s ROCK Channel streams Christian rock and also includes a special “gaming” podcast referred to as D1337 (computer language for “delete”). On this channel, a one-hour show called Tech Talk, is used to draw the unsaved to a knowledge base of gaming. The program is broken down into four (4) 15-minute segments. Between each segment, sweepers are designed to “funnel” the listeners to the Rock and Hip-hop channels on blt-radio.com. Xtremeteens.TV is Covenant Partners’ response to the secular television program MTV. It is a Christian music television program that centers on issues teens face today. Because these issues are incorrectly portrayed by shows like MTV, the thematic programming of xtremeteens.TV is geared toward bringing a message to today’s teens that adds value to their lives. Again, all content is Biblically-based, and is designed to teach teens how to deal with today’s issues from a Christ-centered approach. Each ministry has a great amount of potential to reach many individuals. Over the next year, our marketing program will be vital to increasing the awareness of each ministry. For the remainder of 2009 and all of 2010, our Strategic Marketing Plan will focus on:
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